Credit Eco To Go

The Results are In: Consumers Really Do Respond Better to Digital Communications

May 27, 2021 Season 2 Episode 15
Credit Eco To Go
The Results are In: Consumers Really Do Respond Better to Digital Communications
Show Notes

Since the start of the pandemic, the financial services industry, including the accounts receivable management (ARM) industry, has predicted that the use of technology to contact consumers will grow exponentially. That prediction came true, but Firstsource Solutions,  a leading provider of business process solutions to more than 100 global businesses, has been using email and text to contact consumers since 2017. Arjun Mitra, President of Global Collections, stops by #CreditEcoToGo to discuss the success of his company’s platform. The results show that consumers are far better off in resolving their financial issues on their own terms.  Arjun reports that RPC or open engagement rates from consumers in a response to an email or text are far superior than any response to a traditional telephone call. Additionally, the platform can fully adapt to a consumer’s response allowing users to constantly adjust and tailor the messaging in order to continue the successful consumer engagement. 

DISCLAIMER – No information contained in this Podcast or on this Website shall constitute financial, investment, legal and/or other professional advice and that no professional relationship of any kind is created between you and podcast host, the guests or Clark Hill PLC. You are urged to speak with your financial, investment, or legal advisors before making any investment or legal decisions.